Dietitian
A title protected by law. Only professionals registered with the HCPC can use it, and that registration should be visible on your site, with your number.
Marketing for nutritionists comes down to two things: being easy to trust, and being specific enough to be found. Both sit inside rules that are stricter than most practitioners expect, from who can use which title to what you can say about a condition. This page covers what works for UK nutritionists and dietitians, and it is honest that most of it you can do yourself.
Clients cannot tell these apart, and Google increasingly can. Say exactly which one you are and link to the register that proves it.
A title protected by law. Only professionals registered with the HCPC can use it, and that registration should be visible on your site, with your number.
"Nutritionist" on its own is not protected, so anyone can use it. RNutr and ANutr mean you are on the Association for Nutrition's UK Voluntary Register of Nutritionists (UKVRN).
BANT is the professional body, and practitioners are typically registered with the CNHC. A different training route and a different scope, so describe your work in those terms.
Memberships and registrations on your site must be accurate. The ASA has ruled against health practitioners whose websites claimed memberships they did not hold.
Done in this order, each step makes the next one work harder.
Marketing claims on your own website and social accounts fall under the ASA's remit, and the CAP Code applies to them just as it does to a paid ad.
CAP's advice on nutritional therapy says claims about general health, wellbeing or managing weight are likely to be fine, but claims to treat or prevent a medical condition need strong clinical evidence, which it says it has yet to see for nutritional therapy. "Helps with IBS" can be read as a treatment claim. Dietitians work clinically with conditions every day, but outcome claims in their marketing still need evidence. Describe the support you give, not the result you promise.
If you sell or promote a food, a meal plan product or a supplement, including through affiliate links, any nutrition or health claim about it must be authorised on the GB nutrition and health claims (NHC) register, and CAP Code section 15 rules out claims that a food prevents, treats or cures disease.
Claims inside a client testimonial must not mislead either, so a quote saying your plan cleared someone's PCOS carries much the same risk as you saying it. Keep testimonials about the experience of working with you.
This is where our co-founder Eva comes in. She is an Associate Nutritionist (ANutr) and checks the health claims in everything we write for nutrition practices.
Your homepage should say who you help and with what, show your registration where people look, and make booking obvious. A page for each specialism ranks for its own searches and reassures the person reading it. "I help with all nutrition needs" ranks for very little. If you would rather not build it yourself, our website tiers are written and built for practitioners like you.
Worth having if you see clients in person, because it puts you in the map results for "nutritionist near me". Google's eligibility rules require in-person contact with customers, so if you work only online, put the effort into your website and directories instead.
It works for nutrition, slowly, and only with consistency. Expertise delivered plainly holds attention: our work with Glasgow dietitian Lesley Reid passed a million organic views with nothing spent on ads, from a content system that ran whether or not she had a spare hour. Remember that posts promoting your services are marketing, so the claims rules apply there too.
Private GPs, physios, fertility clinics, personal trainers and Pilates studios all see people who need a nutrition professional. A one-page note on who you help and how to refer, and a short update back to the referrer when the client agrees, builds relationships that cost nothing but time.
For most nutritionists and dietitians, the first step is a website done properly, plus the guidance on this page, which you can follow yourself or hand to us.
Our website tiers start with Launch at £449 setup and £39 a month for five pages, and Grow, at £949 and £59 a month, adds a page for each specialism and the local SEO foundations. For a nutrition clinic with several practitioners, we also run ongoing marketing, from £1,500 a month.
Registration, insurance, your website, local SEO and your first 30 days, in a free guide with nothing gated. Read the guide →
Written, built and hosted for you, from £449 setup plus £39 a month, with no long-term contract. See website pricing →
Health content is held to a higher bar by Google. See how we helped Fertility Dietitian UK after a traffic decline.
Legally, yes, because the title is not protected in the UK. Registration with the Association for Nutrition as ANutr or RNutr is the recognised credential, and it is worth showing clearly. "Dietitian" is different: you must be HCPC registered to use it.
Carefully. Naming the conditions you work with is reasonable, but promising to treat or resolve them is a claim the ASA expects strong evidence for. Describe the support, the approach and who it suits, rather than the outcome.
You cannot have one. Google requires in-person contact with customers. An online practice does better putting the effort into specialism pages on its website and into directories such as Nutritionist Resource.
It can be, if you can keep it consistent for months. It builds reach and trust slowly. Your website and Google presence usually bring higher-intent enquiries sooner for far fewer hours a week.
Eva, our co-founder, who is an Associate Nutritionist (ANutr). She reviews claims against the CAP Code before anything goes live.
Yes. Our case studies include work for two dietitians: an SEO recovery and a done-for-you social content system.
One short call. If the answer is a few changes you can make yourself, we will tell you so.
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