Technical SEO
Making sure Google can crawl, index and understand the site: redirects, broken pages, speed, mobile experience and structure. Unglamorous, and often where a decline starts.
Looking for an SEO consultant in the UK who will explain what is going on with your site in plain English, then fix it or show you how? Marco Crawshaw runs SEO at Evagrow, with five years in SEO and paid search, working mainly with private clinics and health practices. You deal with him directly, not an account manager, and you get an honest view of what search can and cannot do for you.
The job is to find out why the right people are not finding you, fix it in the order that pays, and measure it honestly. It breaks into four parts.
Making sure Google can crawl, index and understand the site: redirects, broken pages, speed, mobile experience and structure. Unglamorous, and often where a decline starts.
Page titles, headings and a page for each service, written for what people search, with the expertise behind it made visible. For health sites, that expertise is a ranking factor in its own right.
Your Google Business Profile, consistent details across every directory, location pages and a steady review routine, so you appear in the map results that drive same-week bookings.
Analytics and Search Console you can trust, enquiries tracked to their source, and a check on whether AI assistants such as ChatGPT mention you.
A consultant is one person you deal with directly. That suits diagnosis, a clear plan and work alongside a developer or content team you already have. The limit is capacity: one person can only do so much each month.
An agency brings more hands, which helps with large volumes of content, but you may find yourself talking to an account manager while juniors do the work. Evagrow is small, and the founders do the work, so you get the directness of a consultant with ads, websites and creative available if you need them later. If you are a clinic weighing up the agency route, our healthcare SEO agency page sets out what to ask any agency, including us.
Whoever you hire, Google's own guide to whether you need an SEO suggests questions worth asking: can you show me previous work, what results do you expect and when, how do you measure success, and will you share every change you make to my site.
A one-off look at the whole site: what is holding it back, why traffic has moved, and whether the numbers can be trusted. Priced on a call, because a five-page practice site and a large clinic site are very different jobs.
The findings turned into an ordered list, with the work that pays soonest first and a clear owner for each item.
Either Marco does the work on a monthly retainer, from £1,500 a month, or he guides you or your developer through it. For Yanni Webb, a London wellness practitioner, several fixes were carried out by Yanni herself with our guidance, and she owns her analytics and can maintain what was put in place.
For BZ Clinic in Surrey, local and on-page SEO put the clinic on page one for high-intent local searches such as "private ADHD assessment near me". For Fertility Dietitian UK, an audit and rebuilt foundations stopped a traffic decline, and traffic has levelled out and started to grow again. Every result is set out, with what is still being confirmed, in our case studies.
"Marco is thorough, easy to work with, and always explains what he's doing and why." Dr Bozena Zoric, BZ Clinic
Google says so itself: no one can guarantee a first place ranking, and anyone who claims a special relationship with Google is a reason to look elsewhere. A good Google SEO consultant, or Google SEO expert if you prefer the term, works from Google's published guidelines rather than from tricks or special access.
What is realistic: technical fixes and Google Business Profile work can show within weeks, while content and rankings build over months, and more slowly in competitive cities or for health topics, where Google expects more evidence of expertise. We set that expectation before you commit, then report enquiries where we can measure them, not just positions.
Local SEO, technical work and AI search visibility for clinics with a team, and the questions to ask before you hire anyone. See healthcare SEO →
How AI assistants decide which businesses to mention, and what can honestly be done about it. Read about GEO →
Want a quick read first? The free AI visibility check shows whether ChatGPT names your clinic today.
They work out why a website is not being found by the people it should reach, then fix it: technical problems that stop Google reading the site, pages that do not match what people search, weak local listings, and tracking that cannot be trusted. A good one also tells you when SEO is the wrong answer, for example when you need enquiries this month and ads would be faster.
It depends on the size of the site and how much of the work you want done for you, so we scope it on a call. A one-off audit is priced on that call. Ongoing work runs as a retainer from £1,500 a month, for an initial three months, then rolling.
Local and technical fixes can show within weeks. Content and rankings take months, and longer for competitive or health topics. Anyone promising page one in a fortnight is guessing or gaming something.
No, and nobody honestly can. On a UK marketing retainer, the promise is that if we don't make you more than we cost you, you don't pay our fee until we do, assessed quarterly against an agreed enquiry value.
Mainly. Most of the work is with UK clinics and health practices, where the experience runs deepest. If you run another kind of service business and have found us, get in touch: we take on work outside health when the fit is right, though we do not go looking for it.
It overlaps. AI assistants draw on the same clear, consistent, credible information that helps you rank, plus your listings and the sites that mention you. We track it and work on it, but nobody can promise a specific mention. See what GEO involves.
One 30-minute call with Marco. He will tell you what he would look at first, and whether you need a consultant at all.
Book a discovery call →