Guides

Guides for clinics and practitioners

Straight answers to the questions we get asked most by clinic owners and practitioners: what a website should cost, why you are not showing on Google, how to get more reviews, and which software and AI tools are worth your money. Everything here is free to use, whether or not you ever work with us.

Website costs and fixes

What a practice website costs to build, run and redesign, and how to make the one you have work harder.

How much does a website cost in the UK?

How much does a website cost in the UK? Real 2026 price ranges for DIY builders, freelancers, agencies and pay monthly, plus what a practice site needs. Read the guide →

How much does it cost to run a website in the UK?

How much it costs to run a website in the UK: domain, hosting, SSL, plugins, edits and care plans, with what a practice realistically spends a year. Read the guide →

Website redesign cost in the UK, and when it is worth it

What a website redesign costs in the UK, when a refresh is enough, how to keep your Google rankings with redirects, and the cheaper Wix option. Read the guide →

How to improve your practice website: a checklist

How to improve my website: a practical checklist for practices covering clarity, booking, speed, mobile, trust, service pages, local SEO and AI. Read the guide →

Getting found on Google

Showing up when patients search, and giving them a reason to choose you when you do.

How to make my website appear on Google

Website not showing on Google? How to make your practice website appear: indexing, Search Console, common blocks, your Business Profile and AI search. Read the guide →

How to set up Google Business Profile for your practice

How to set up Google Business Profile for a clinic or practice: categories, hiding your address, practitioner profiles, verification and suspensions. Read the guide →

SEO for a new website and your first 90 days

SEO for a new website, for practices that have just launched or rebuilt: Search Console, redirects, service pages, your Google profile, links, timelines. Read the guide →

How to add keywords to your website for SEO

How to add keywords to your website for SEO: choosing the words patients search, where they go on a page, and steps for Wix, Squarespace and WordPress. Read the guide →

How to get more Google reviews and stay within the rules

How to get more Google reviews for a clinic or practice: when to ask, review links, what Google and your regulator allow, and replying safely. Read the guide →

How to get your Google review link and QR code

How to get a Google review link for your business, share it and make a QR code from your Google Business Profile. Steps checked October 2026. Read the guide →

Running a private clinic

Budgets, software and AI tools, written for clinic owners rather than for vendors.

How much should a clinic spend on marketing?

How much should a clinic spend on marketing? Work it out from patient value and close rate, with a worked example, budget splits and the first 90 days. Read the guide →

The best practice management software in the UK

Best practice management software in the UK for therapists, physios and allied health: Cliniko, WriteUpp, Jane, Semble, Zanda and TM3, checked Oct 2026. Read the guide →

The best aesthetic clinic software in the UK

The best aesthetic clinic software in the UK compared: Pabau, Phorest, Fresha, ANS, Faces and Clinicminds. Features and prices checked October 2026. Read the guide →

AI medical scribes in the UK: what they do and how to use one safely

AI medical scribes in the UK explained: Heidi, TORTUS, Accurx, Anathem and Dragon Copilot, NHS England's guidance, DPIAs, and using ChatGPT safely. Read the guide →

Rules, money and admin

Registration, data protection, insurer recognition, what to charge and keeping the diary full.

Do I need CQC registration for a private clinic?

Do you need CQC registration for a private clinic? What triggers it for physios, therapists, aesthetics, doctors and imaging, and what it costs. Read the guide →

GDPR for private clinics and therapists in the UK

GDPR for private clinics and therapists in the UK: the ICO fee, health data, privacy notices, website forms, cookies, notes retention, SARs and breaches. Read the guide →

How to get recognised by Bupa as a therapist and by the other insurers

How to get recognised by Bupa as a therapist, physio or consultant, plus AXA Health, Aviva, Vitality and WPA criteria, Healthcode, fees and self-pay. Read the guide →

How much to charge for therapy sessions: UK rates and how to set yours

How much to charge for therapy sessions UK: sourced fees for counselling, psychology, physio, osteopathy and more, plus how to set your own rate. Read the guide →

How to reduce no-shows in your clinic, and keep goodwill

How to reduce no-shows: clinic and practice guide to reminders, deposits, a fair cancellation policy for therapists, waitlists and UK consumer law. Read the guide →

The best therapist directories in the UK, compared

Best therapist directories UK, compared October 2026: Psychology Today, Counselling Directory, BACP, UKCP, Welldoing and more, with prices and rules. Read the guide →

For personal trainers and Pilates teachers

Finding clients and getting the basics right.

How to get personal training clients and keep the diary full

How to get personal training clients in the UK: your first clients, the gym floor, referrals, Instagram, Google, online coaching and what to charge. Read the guide →

Personal trainer insurance in the UK and what you need

Personal trainer insurance in the UK explained: public liability, indemnity, what gyms ask for, online coaching, Pilates cover and what to check. Read the guide →

Pilates insurance for teachers and studios in the UK

Pilates insurance for UK teachers and studios: public liability, indemnity, reformer and online classes, what venues ask for and what Pilates bodies offer. Read the guide →

Going private

Step-by-step guides for practitioners setting up on their own: registration, insurance, rooms, pricing and getting found. See every discipline →

Got a question we haven't answered?

Email us. We answer clinic and practitioner questions whether or not there is any work in it for us, and we reply within one working day.

Email info@evagrow.ai →
Book a discovery call →