Websites for personal trainers and coaches

Personal trainer websites that turn followers into paying clients

Most personal trainers live on Instagram and word of mouth, and that works until the diary has gaps. A website gives people who are not ready to message you a place to see your packages, read about your approach and book a first session. We build that for you.

Word of mouth fills the diary, until it doesn't

Referrals and social media are brilliant while they last, but they are not something you control. When a few regular clients move on at once, a website that shows up when someone searches for a personal trainer near them is what keeps new enquiries coming in.

Packages and prices people can understand

One-to-one sessions, small groups, online coaching, block bookings. We lay out what you offer, what it costs and who each option suits, so people can choose before they get in touch rather than asking you to send a price list.

  • Clear packages and prices
  • Your qualifications and specialisms up front
  • Real client stories, shared with their permission
  • Book or enquire from every page

Book and pay in one go

We connect the booking and payment tools you already use, such as Mindbody, Glofox, Calendly or Acuity, or set up simple payment links, so a new client can book a first session and pay without a back-and-forth over messages.

Prices, start to finish

What a personal trainer website costs

Launch suits most trainers starting out. Practice adds the Google groundwork for local searches. Grow suits trainers with several services or locations.

Launch

£149 setup, then £29/month

One page done properly. For a practitioner who needs to exist online this month, not next quarter.

  • One professionally designed page
  • Written with you, in your voice
  • Enquiry form straight to your inbox
  • Mobile-friendly, fast, secure
  • Hosting, SSL and updates included
  • Content edits to existing pages, within 5 working days

Grow

£949 setup, then £59/month

10+ pages and the local SEO foundations, for a practice that wants to rank, not just exist.

  • 10+ pages, including condition or service pages that rank on their own
  • Everything in Practice
  • Local SEO foundations: structured data, directory listings, review setup
  • A quarterly check on rankings and what to do next
  • Content edits to existing pages, next working day

All prices are the full price. Start small and move up later by paying the setup difference.

What counts as an edit. Changing what is already on your site: wording, fees, services, hours, contact details, team, a photo swap. Included in your monthly fee, up to 2 requests a month on Launch and 4 on Practice, reasonable use on Grow. New pages, new sections, redesigns and new integrations are quoted separately, and moving up a tier is just the setup difference.

Full detail on every tier is on the healthcare website design page. Want a site you can edit yourself, or running a larger practice? See custom builds.

Careful with the claims

Advertising rules are strict about weight-loss and body-change claims, and promising a set result can land you in trouble. We write about how you work and what clients can expect, show real transformations only with consent, and keep the promises honest.

Found when someone searches near them

The Practice tier and above include your Google Business Profile setup and the local search groundwork, so you show up when someone nearby searches for a personal trainer, not just when they already know your name.

Already have a site?

We keep your domain and move it across, so your address does not change, and we redirect every old page to its new home so nothing you have earned in Google is lost. If your current site does not rank for anything, we will tell you so plainly. We rewrite the content rather than copying it over, because the wording is usually the reason the old site was not working, and your old site stays live until the new one is ready.

Straight answers

Questions personal trainers ask us

I mostly coach online. Is a website still worth it?

Usually, yes. It gives people who find you on social media somewhere to check you are credible and see your packages, and it can be found on Google by people who have never seen your feed.

Can clients book and pay online?

Yes. We connect your existing booking or payment tool, such as Mindbody, Glofox, Calendly or Acuity, or set up payment links if you do not have one.

Can I show client transformations?

Yes, with your clients' permission and without promising that anyone else will get the same result. We set them up to sit inside the advertising rules.

Can I edit the site myself?

Not on these plans. You tell us what to change and we do it, and edits to existing pages are included in your monthly fee. If you would rather edit it yourself, our custom builds on WordPress or Squarespace are the better route.

What happens if I want to leave?

There is no long contract. If you cancel, we help you move your site and domain elsewhere rather than holding them hostage. Your domain and your content are yours.

Tell us about what you do

A short call about who you train and where your clients come from. We will tell you which tier fits, including if it is the cheapest one.

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