How to get your Google review link and QR code

Get the Google review link for your business on a computer

This is the route in Google's own help article on review links and QR codes, and the only one that gives you the QR code as well.

1. Sign in to the Google Account that manages your practice's Business Profile.
2. Go to your Business Profile. You can open business.google.com, or search Google for your practice name while signed in, and your management panel appears above the listing.
3. Select Read reviews.
4. Select Get more reviews. A panel opens with your link and QR code. On some profiles the button is labelled Ask for reviews, which does the same job.
5. Select the Copy icon to copy the link.

The panel also has share buttons for email and other apps. If you share by email from there, Google sends it from the address linked to your Business Profile, so check that is an inbox you're happy for patients to see.

The link usually looks like g.page/r/ followed by a code and /review. Paste it into a private browser window to test it: it should open your listing with the review box ready.

How to get a link for Google reviews on your phone

You can copy the link on a phone, but you can't make the QR code there. Google says review QR codes can only be generated in a computer browser.

1. Open the Google Maps app, signed in with the account that manages your profile.
2. Tap your profile picture, then open your Business Profile. Depending on your version of the app, this sits under Your Business Profiles or a Business tab.
3. Look for Get more reviews or Ask for reviews. If it isn't on the first screen, check the Reviews or Customers tab.
4. Tap Share or Copy link, and send it straight from your phone by text, WhatsApp or email.

Google's help pages don't document the phone route step by step, and the labels move between app versions. If you can't find it, copy the link once on a computer and save it in a notes app.

Make a Google review QR code

1. Follow the computer steps above as far as Get more reviews.
2. Right-click the QR code and select Save image as.
3. Save it as a file you'll recognise, such as practice-review-qr.png.

Before you print, scan it with two different phones to check it opens the review box. Print it large enough to scan from arm's length, with a short line next to it such as "Leave us a Google review" so people know what it does.

Places that work in a practice:

• Aftercare sheets for aesthetics and dental treatment
• Discharge or exercise sheets for physio and osteopathy patients
• A small card at reception or in the treatment room
• The back of an appointment card

Google's own help suggests displaying the code on your premises, so a printed card is fine. What its policy rules out is pressure, such as asking a patient to review while they are still in the room with you. Our guide on how to get more Google reviews covers what is and isn't allowed.

How to share your Google review link

The link does the most good in the message patients get after an appointment. Google suggests email, WhatsApp, a chat or a printed code. For a practice, the usual places are:

• An automatic follow-up email or text from your booking system
• Your email signature, so every reply carries it
• The thank-you page on your website after someone books
• A personal message at the end of a course of treatment

A message along these lines is enough:

Three things to keep in mind. Send it to everyone, not just the patients you think are happy, because selective asking is against Google's rules. Never offer anything in return. And keep the treatment out of text messages, since a preview on a locked screen can be read by anyone. Patients need a Google Account to post, but it can use any email address.

Reviews are one part of being found locally. For how they fit with your profile and website, see our page on local SEO for physio clinics, which applies to most practices.

If the Get more reviews button or link isn't there

• Your profile isn't verified. You need a verified profile to manage reviews. Finish verification first.
• You're signed in to the wrong account. Practices often have the profile on an old personal Gmail. Check which account is listed as an owner or manager.
• You have more than one profile. A clinic and its practitioners can each have a listing. Google's guidelines for representing your business explain when that is allowed. Make sure you copy the link for the profile you want reviews on.
• Your category or country isn't covered. Google says reviews are only available in certain countries and for certain business categories.
• The link opens your listing but not the review box. You've probably copied the profile link rather than the review link. Go back to Get more reviews and copy from there.

Some guides suggest building a link by hand from your Place ID, using an address that starts search.google.com/local/writereview?placeid=. It generally works, but it isn't in Google's Business Profile help, so treat it as a fallback rather than the main route.

If your practice doesn't appear on Google at all, the review link is the wrong place to start. Our guide to a website not showing on Google covers the profile and indexing checks first.