Website redesign cost in the UK, and when it is worth it

Redesign or refresh: which one does your site need?

The cheapest redesign is the one you don't need. Before getting quotes, work out whether the problem is the whole site or a few parts of it.

A refresh is usually enough when

• The site loads quickly and works well on a phone
• The structure still fits: your services each have a page, and booking is easy to find
• The problem is out-of-date wording, old photos, a practitioner who has left or fees that have changed
• You can add a page yourself without breaking anything

A redesign is worth it when

• The site is slow or awkward on a phone, and the platform or theme won't let you fix it
• Your practice has outgrown it: new services, new practitioners or a second location with nowhere sensible to go
• Everything sits on one long services page, so you can't rank for individual treatments
• You would rather not send a prospective patient to it
• Nobody can remember how to log in, or the person who built it has gone

There is also a third possibility: the site is fine, but nobody finds it. If that sounds familiar, a redesign won't fix it on its own. Read why your website isn't showing on Google first, because the answer may be your Google Business Profile, your page titles or a missing service page rather than the design.

How much does a website redesign cost in the UK?

A full redesign of a small practice site costs roughly what a new site costs, because that is mostly what it is. A refresh costs a fraction of that.

Ranges are drawn from UK pricing guides by kwiboo (January 2026) and Webpop Design, checked October 2026. They are agency figures rather than a survey, so use them as a guide. For full new-build ranges, including DIY and pay monthly options, see our guide to how much a website costs in the UK.

What pushes website redesign costs up

Rewriting rather than copying

Moving old words onto a new design is quick. Rewriting them is slower and usually the bigger improvement, because the copy is often why the old site wasn't bringing in enquiries. An osteopath whose site talks about the history of osteopathy rather than the back pain a patient has this week needs new words, not a new font.

The number of pages worth keeping

A ten page site with three useful blog posts is a small migration. A clinic site with eighty blog posts, half of them out of date, needs someone to decide what stays, what merges and what goes. That decision takes time, and it is time well spent.

Changing platform

Staying on the same platform keeps costs down. Moving from Wix or Squarespace to WordPress, or the other way, means rebuilding everything and redirecting every address that changes.

Booking and forms

Reconnecting your booking system, payment links and enquiry forms, and testing that each one still arrives where it should, is easy to forget in a quote and expensive to discover after launch.

How to keep your Google rankings through a redesign

A redesign that changes page addresses without redirects can undo years of search visibility overnight. Done properly, the risk is small.

1. List every page that matters. Search Console shows which pages get clicks from Google. Those are the ones to protect.
2. Map old addresses to new ones. Every old page that is worth anything should point to its closest new equivalent, not to the home page.
3. Use permanent (301) redirects. Google's own site move guidance recommends server-side permanent redirects, kept in place for at least a year.
4. Keep page titles and headings sensible. If a page ranked for "sports massage Leeds", the new version should still say so.
5. Update the links you control. Your Google Business Profile, directory listings and social profiles should point at the new addresses.
6. Check after launch. Expect some movement for a few weeks while Google recrawls. Google says temporary fluctuation is normal. Watch for pages that drop out entirely, because that usually means a missing redirect.

The cheaper option: rebuild your Wix site in place

Many practitioners built their first site on Wix, and it is a common reason they ask about a redesign. One thing worth knowing: Wix says its sites must run on Wix's servers, so a Wix site can't be exported to another host. Leaving Wix always means rebuilding from scratch elsewhere. Squarespace exports are limited too, covering basic pages and one blog but not things like store pages or custom styling.

If Wix itself isn't the problem, rebuilding the site in place is often the most sensible route. You keep the platform you know, your domain stays connected, page addresses can stay the same so there is little to redirect, and you don't have to learn anything new. For a therapist or a Pilates studio whose site just needs a clearer structure and better words, that is usually all it takes.

Moving off Wix makes more sense when you need something it handles poorly for you, you want a developer to work on the code, or you want everything in one system that Wix doesn't integrate with. Be clear on that reason before paying for a move.

Questions to ask before you pay for a redesign

• What exactly is wrong with the current site, and would a refresh fix it?
• Will page addresses change, and who is mapping the redirects?
• Is the copy being rewritten, or moved across as it is?
• Will my booking system, forms and Google Business Profile be reconnected and tested?
• Does the old site stay live until the new one is ready?
• Who owns the new site, and can I move it if I leave?

If you only need the refresh, our practical checklist on how to improve your practice website covers most of what you can do yourself.